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All brand concepts
Lighting & interiors

LUMA

A lighting retailer needs an online store that makes it easy to compare products and find the right piece for a room.

Fictional brand and project brief, created for this design preview. Not an actual client or a delivered engagement.

LUMA
The proposed approach

From the brief to a practical plan.

  1. 01

    Store structure

    Categories based on product use and room type.

  2. 02

    Product pages

    A consistent way to present photos, dimensions and materials.

  3. 03

    Shopping journey

    Clear product selection and checkout steps.

Design concept for LUMA
Concept design
Why these decisions?

A design shaped around the customer.

Proposed choices and review criteria for this fictional brief. These are not measured results.

Help shoppers compare

Organize fixtures by room and use, then present dimensions, finish and installation requirements in a stable format.

Show the item in context

Pair inspection images with room applications so shoppers can judge scale without losing sight of the actual product.

Reduce checkout uncertainty

Show delivery coverage, availability and return terms before checkout; test the full flow with realistic product data.

What is next for your business?

Tell us your objective and what you need to improve. We review the situation and propose a clear scope.