Brand concepts
Different brands. Different briefs.
Fictional project briefs exploring how business needs connect to identity, content and digital experiences.
These brands, logos and stories are fictional preview concepts, not actual client engagements or measured results.
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Restaurants & cafes A neighbourhood restaurant and cafe needs a recognisable identity and an easy journey from discovering the menu to reserving a table. ORBIT / concept project Explore the concept
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Body care A body-care brand preparing its first collection needs a recognisable identity across products and social channels. NOVA / concept project Explore the concept
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Lighting & interiors A lighting retailer needs an online store that makes it easy to compare products and find the right piece for a room. LUMA / concept project Explore the concept
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Education & training A practical-learning academy needs to explain what students will learn and how to choose the right course. MADAR / concept project Explore the concept
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Business software A software team needs to explain a complex product in a short, useful customer journey. NEXA / concept project Explore the concept
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Professional services A professional-services firm needs a credible digital presence with clearly organised service information. RIWAQ / concept project Explore the concept
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Transport & logistics A transport provider needs an easier quotation process and a reliable way to follow up each enquiry. ROUTE / concept project Explore the concept
Our process
From understanding the business to reviewing the results.
Four clear stages, with agreed deliverables and responsibilities.
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01
Discovery
Understand the business, audience and current situation.
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02
Strategy
Agree priorities, deliverables and a working plan.
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03
Execution
Produce, test and review the deliverables with you.
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04
Improvement
Review useful measures and propose the next improvements.
What is next for your business?
Tell us your objective and what you need to improve. We review the situation and propose a clear scope.