Make the menu easy to choose from
Group dishes around how guests order, with clear names, prices and dietary information supplied by the restaurant.
All brand concepts
Restaurants & cafes
ORBIT
A neighbourhood restaurant and cafe needs a recognisable identity and an easy journey from discovering the menu to reserving a table.
Fictional brand and project brief, created for this design preview. Not an actual client or a delivered engagement.
The proposed approach
From the brief to a practical plan.
- 01
Identity & packaging
A circular mark and coordinated menus, cups and takeaway packaging.
- 02
Menu & reservations
A mobile-friendly menu and a clear table-reservation journey.
- 03
Local discovery
Consistent branch information and a proposed local-search content plan.
Why these decisions?
A design shaped around the customer.
Proposed choices and review criteria for this fictional brief. These are not measured results.
Connect the visit to the brand
Carry the same typography and colour hierarchy through takeaway packaging, table menus and booking pages.
Check the booking journey
Test opening hours, map links and the booking handoff on a phone before considering a campaign.
What is next for your business?
Tell us your objective and what you need to improve. We review the situation and propose a clear scope.