Make the course offer concrete
Explain who the course serves, prerequisites, schedule and what participants will practise instead of generic career promises.
All brand concepts
Education & training
MADAR
A practical-learning academy needs to explain what students will learn and how to choose the right course.
Fictional brand and project brief, created for this design preview. Not an actual client or a delivered engagement.
The proposed approach
From the brief to a practical plan.
- 01
Course offer
Define the outcomes, audience and prerequisites.
- 02
Campaign creative
One clear idea across mobile ads and printed material.
- 03
Enquiry follow-up
A simple process for answering course questions.
Why these decisions?
A design shaped around the customer.
Proposed choices and review criteria for this fictional brief. These are not measured results.
Connect creative to the enquiry
Use the same course name, audience and next step across campaign content and the enquiry page.
Define the follow-up
Record the selected course and contact preference, assign an owner and distinguish an enquiry from a confirmed enrolment.
What is next for your business?
Tell us your objective and what you need to improve. We review the situation and propose a clear scope.