Stage 2 of 4
Strategy
Where do we start, and in what order?
We select relevant services and channels and agree deliverables, responsibilities, schedule and useful measures.
What happens
- 01 Offer and message Clarify what the brand offers and why the audience needs it.
- 02 Execution scope Specific deliverables, dates and responsibilities.
- 03 Review plan Measures and review dates aligned to the objective.
What you get
A clear plan, agreed scope and review measures.
How long: The duration and review schedule are agreed around the project scope before work begins.
What we will not do here
Execution starts after scope and responsibilities are agreed.