Stage 1 of 4
Discover
What needs to improve?
We review the business, audience, channels and customer journey, then identify opportunities using the available information.
What happens
- 01 Understand the objective A discussion about needs, goals and available resources.
- 02 Review the experience Read the website, content and channels from the customer perspective.
- 03 Identify priorities Summarise observations and proposed next steps.
What you get
A current-situation summary and proposed priorities.
How long: The duration and review schedule are agreed around the project scope before work begins.
What we will not do here
We do not propose spending changes without understanding their purpose.